Monthly summary
each row lists the exact dates it covers · the data window is capped at 60 days, so edge months are partial
| Month | Ad spend (USD) | Meta spend (USD) | Google spend (USD) | Attributed revenue (USD) | Attributed purchases | Cost per purchase (USD) | Blended ROAS | Clicks | Avg CPC (USD) |
|---|
Attributed revenue and purchases are what Meta and Google each credit to their own ads (Meta purchases plus Google conversions). An order both platforms touched can be counted twice, so read these as platform signals, not store sales.
Daily ad spend
US dollars · Meta + Google Ads · hover or focus and use arrow keys to read values
Daily attributed revenue
US dollars · Meta purchase value + Google conversion value, as each platform reports it
Daily paid clicks
Meta + Google Ads · tooltip shows the day's blended cost per click
Spend by week
US dollars · weeks start Monday
Attributed revenue by week
US dollars · weeks start Monday
Observations
written Nov 3, 2026 on the 60 days through Nov 2
Google push did not pay back
Google spend ran at $646/day from Oct 19 to Oct 28, up from $238/day over Sep 4 to Oct 8. Google's attributed ROAS fell from 1.64 to 0.87 over the same stretch and CPC rose from $2.44 to $3.24. Spend has been back near $235/day since Oct 29.
Meta held on a smaller budget
Meta spend dropped from $582/day (Sep 4 to Oct 8) to $322/day from Oct 20 on, and attributed ROAS held at 1.31 against 1.30 before. CPM drifted up from $23.62 to $26.96, so the cut bought no cheaper reach, but it did not cost efficiency either.
Butt and Back carries Meta
Butt and Back_Sales took 61% of Meta spend over the 60 days at 1.45 ROAS, the best of the larger campaigns. Anti-Funk returned 0.97 before it was scaled back. The three North TOF campaigns launched in the last week: $909 spent and 11 purchases so far, with MEN yet to record one.
Store metrics
Store sales, orders, MER, NMER, CAC, NCAC and new-customer counts come from Shopify order data. The Shopify store is not connected to this report yet, so the figures above are platform-attributed: each ad platform's own count of the purchases it drove. The two platforms can both claim the same order and neither sees sales it did not touch, so these figures will not match what the store records.
Google Ads
Meta Ads
Spend by date
US dollars · daily, stacked by channel
Impressions
Clicks
CPC
Google Ads campaign performance
US dollars · selected range
Meta Ads campaign performance
US dollars · selected range · purchases and value as attributed by Meta